giffgaff 'Don't be scared'
With one of giffgaff's first major campaign, they wanted to communicate the benefits of joining network that do things differently and increase the awareness & understanding of the brand.
Axelle was tasked with creating the behind the scenes film, which was featured on the dont be scared website www.dontbescared.co.uk. As well as the BTS film, she created a piece of content which lives on the giffgaff youtube channel, called Dancing Zombie. Both films can be seen below.
The 'Don't Be Scared' was a very successful campaign, reaching over a million views online, trending on twitter on the day of the launch and increased brand awareness.
giff gaff - 'don't be scared' Making Of
The Final Campaign Film
giffaff - don't be scared