giff gaff - all the boss
During her time at Fallon, Axelle was involved in directing some parts of the extra content for the giffgaff 'all the boss' campaign, whilst working as production assistant.
Below are three mini documentaries, based on Marcus who is an artists, who runs his own clothing brand. The Astroid Boys, from Cardiff are a 'gnarly energetic rappers over hip-hop,rock & grime infused dubstep' band, who are currently unsigned to any label and un-managed, an extremely talented group, they maintain complete control over their music. Finally, Kristy, Rae & Lauren a talented group of girls, based in Cardiff. Game Designers, Artists & Models, living their lives the way they want.
Here are the films below:
Marcus - Directed bedroom interview/content.
Astroid Boys - Directed garden interview/content.
Kristy, Rae & Lauren - Directed interview/content.
Check out the films below. #alltheboss
Fallon wanted to show 'how giffgaff members have influence and control over the network' by using real stories of people in the UK, who are in complete control of their own lives, by being their own boss. Different spots were created and these were broadcast on TV & Online. #alltheboss trended on twitter, before the tv spot was even released, this was down to the giffgaff members and their excitement for the new spot.